Symposium Schedule

Registration Form for Panelists and Attendees

Schedule for March 28, 2017
St. John’s University
8000 Utopia Parkway
Queens, New York
D’Angelo Center, 416B

10:45 a.m. — Registration

11 a.m. — Welcome Message, Candice Roberts & Ethan Lascity

11:30 a.m. – 12:45 p.m. — PANEL A
Agency, Activism and Power

  • Ethical Consumerism in the Emerging EU Digital Contract Legislation, Sanne Jansen
  • The Promise and Perils of Bitcredit, Chris Odinet
  • Online Petitions, Discourses of Empowerment, and Consumer Subjectivities, Emily West
  • I Protest! A Postcolonial Critique of Media Fan Activism in A Globalized World, Rukimini Pande

12:45 – 1 p.m. — BREAK

1 – 2:15 p.m. — PANEL B
Consumer Identities and Industry Communication

  • Dear Windows, I’m a Mac, I Can do Business, Seriously: Competitive Antagonism in Personal Computer Advertising, Kimon Keramidas 
  • Examining #AerieREAL: Gender, Race, and the Selling of the Body Positivity Movement, Dara Persis Murray
  • Forget Shopping, #OptOutside: A Culture Analysis of REI’s Twitter Anti-Black Friday Campaign, Laura Seroka
  • Where Are My Pants?: Crafting Consumer Identities, Children’s Pedagogies, and Subverting Institutional Structures in The Lego MovieJoseph Giunta

2:15 p.m. — LUNCH

3 – 4 p.m. — KEYNOTE

Historicizing Fandom: The PushmiPullu of Corporatized Fans, Paul Booth 

4:15 – 5:30 p.m. — PANEL C
Fandom, Feelings and Gratifications of Consumption

  • Branding Desire: Consumer Identity and Corporate Aspirations in Early American Cinema, David Blanke
  • Paracinematic Viewership & the Acquisition of Subcultural Capital via Oppositional Reading Strategies, John Donegan
  • A Networked Family: How Fans Talk About The Bachelor on Twitter, Nicole NeSmith
  • #TearsofGreys: When Fans Mourn Fictional Characters, Ashley Pattwell


5:30 p.m. — Closing Remarks